bleed stands for loyalty to and strengthening of the region (Upper Franconia), good working conditions, no umpteen-fold salary for the boss, no investors, but independence, slow growth, transparency and at the same time fair, international supply chains in a networked world. Some of bleed's products are made in China. This is because the raw materials also come from there and it makes little sense to ship them first and then sew them somewhere else. The bleed factory in China is FairWear and GOTS certified and is considered a pioneer for sustainable production at the site. The CO2 emissions caused by the extended transport routes are completely compensated.